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Board index => Songwriting Ingredients => The Music Business => Topic started by: Pleudoniem on February 25, 2021, 23:34:06

Title: What research has found out about what streaming does to music.
Post by: Pleudoniem on February 25, 2021, 23:34:06
Here is a clip I found by Universiteit van Nederland. It is a bit like TED, except that it is supported by Dutch universities and lecturers. For those of you who don't speak Dutch, here is a summary:

- Technology has always changed music.
- Recording used to be about storytelling for a long time.
- Albums were increasingly produced that way. They were about concepts and ideas worked out.
- The Internet has changed all that, as people can easily browse through playlists and choose a different song if a song they are listening to doesn't please them. Playlists are the new concepts.
- This has led to a cherrypicking type of listening, in which the first 30 seconds of a song determine whether people will keep listening.
- Thus, intros are disappearing. They are changed for the singalong bit of the song right away, so as to keep the listener 'in'. Listeners decide over the fate of an entire song in the first 30s, without giving it the opportunity to develop.
- Longer songs are disappearing as streaming artists earn by the number of plays. The more short songs listeners play, the better artists earn.

https://www.youtube.com/watch?v=Y1m9_UOGbl4&feature=youtu.be (https://www.youtube.com/watch?v=Y1m9_UOGbl4&feature=youtu.be)

I wonder: will songs like Bohemian Rhapsody ever be composed again? Or will many people find it boring before they've even given it a chance to mature? And Stairway to Heaven?

Will this lead to superficiality in music writing, except possibly for those who listened to the 'art' of music anyway?

And: how widespread is this phenomenon? I know that schoolkids excessively listen that way. Browsing and listening to the first few seconds is commonplace. Keeping an attention span with a song appears very difficult.
Title: Re: What research has found out about what streaming does to music.
Post by: oorlab on February 27, 2021, 18:54:56
Interesting post @Pleudoniem. Back in the late 1950's the length of a vinyl single was also influencing the length and form of songs.
Recorded songs may be changing due to current formats and platforms, but I also notice a renewed interest in live music. In such settings longform can flourish - like Vulfpeck 's Back Pocket
https://youtu.be/UZPX9KQbwsg (https://youtu.be/UZPX9KQbwsg)
Up till corona a professional band would mostly earn money from concerts and merchandise.

May be this article
Maasų, A. (2018). Music streaming, festivals, and the eventization of music. Popular Music and Society, 41(2), 154-175.
https://www.duo.uio.no/bitstream/handle/10852/58897/Maas%C3%B8-2016-preprint.pdf?sequence=1 (https://www.duo.uio.no/bitstream/handle/10852/58897/Maas%C3%B8-2016-preprint.pdf?sequence=1)
can inform us further.
Title: Re: What research has found out about what streaming does to music.
Post by: Pleudoniem on February 27, 2021, 21:25:01
How about this one:

https://dataandlyrics.com/post/2021-02-13-european-visibility/ (https://dataandlyrics.com/post/2021-02-13-european-visibility/)

Obviously, the question is how visible they would have been without streaming, but just consider the idea.
Title: Re: What research has found out about what streaming does to music.
Post by: oorlab on February 28, 2021, 10:40:45
@Pleudoniem  - who are 'they'? and what was 'the idea' - can you give a bit more context for those not yet sure to click the link?

Title: Re: What research has found out about what streaming does to music.
Post by: Pleudoniem on February 28, 2021, 14:25:35
The 'they' refers to songs and styles that are affected. Streaming may do a lot of harm, but you may wonder how visible such songs were to begin with, with or without streaming platforms. The article is interesting in that it highlights how streaming affects music that is not quite mainstream.